FITs vs Leisure Guests: How They’re Shaping the Future of the Hotel Industry
FIT guests book independently and prefer flexibility with shorter booking windows. They value spontaneity in travel. Leisure guests seek hotels with amenities like pools and spas for relaxation. Recognizing these differences allows hotels to tailor services, engage guests, and meet varying preferences effectively. Both groups significantly influence hotel offerings. FITs drive demand for boutique hotels … Read more