Did Tour de France Help GoPro? Impact of On-Bike Footage Inside the Peloton
GoPro’s partnership with the Tour de France boosted viewer engagement. They mounted cameras on cyclists, capturing immersive content during the 2015 race. This collaboration improved audience experience by providing timely, behind-the-scenes footage. The accuracy and relevance of the content helped GoPro establish authority in the cycling world. GoPro’s collaboration with media teams helped create engaging … Read more